WE ARE THE SOLAR INDUSTRY’S LEADING CUSTOMER ACQUISITION MARKETING AGENCY
The cost to acquire a solar customer is high and continues to increase. A GTM Research study in July, 2017 found that customer acquisition costs have increased from $0.41/W in 2013 to $0.52/W in 2016, with increases also anticipated for 2017. Solar Marketing Experts offers digital marketing, 3rd party lead program management, and consulting services, designed to help you lower your customer acquisition costs.
Think of us as an extension of your internal marketing team, focused on customer acquisition. Our proven digital advertising model has generated 150,000+ leads over the past five years, worth an estimated $100,000,000+ in contracted revenue. In addition, we have extensive experience in effectively managing 3rd party lead generation sources, and we can provide expert advice on internal lead generation campaigns that you are running.
Who are we?
Jesse Truax has been a marketing executive in the solar industry for 8 years. As an original founder of SolarReviews, he worked with an investor team to develop and launch the leading customer acquisition website in the solar industry. More recently, he served as VP, Marketing for Clean Energy Collective, the nation’s leading community solar developer. His high-growth marketing strategies increased digital lead volume 3100%, helping the company achieve a #192 ranking on the Inc 5000 list of fastest growing private companies, while also achieving industry low residential customer acquisition costs. In 2016, Jesse launched Solar Marketing Experts and has successfully partnered with clients to increase sales, launch in new markets, and lower their customer acquisition costs. Jesse is also the founder of Clean Energy Social, powering the clean energy professional network: https://www.cleanenergysocial.com.
CHIEF EXECUTIVE OFFICER
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